ITERATOR team took part in the workshops at the BlueStar VARTECH 2011 event.


VARTECH is a combination educational conference and trade show that unites the industry value-added resellers, manufacturers, and the BlueStar team in a constructive form that enables resellers to cultivate rewarding relationships with hardware manufacturers, software solution providers, and service partners. VARTECH 2011 is designed to provide a world-class venue to foster full collaboration of all members of the industry and an environment promoting interaction amongst partners. 
VARTECH is the #1 trade show for vendors and resellers of POS, ADC, Mobility, RFID, Digital Signage, and ID & Security technologies.

VARTECH Europe 2011 activities included:

  • One-on-one product demonstrations,
  • New seminar and workshop sessions presented by industry experts.

Different AIDC suppliers presented on seminar and workshop sessions their company’s view on various subjects such as mobility, RFID and digital signage solutions:

ADC | Automatic Data Capture

More than ever, end users are striving to gain productivity and drive working capital improvements while leveraging existing infrastructure.  Return-on-investment is increasingly important, making it essential for VARs to communicate their abilities to their targeted markets on a regular basis.  While solutions may not be required immediately, it is critical that when the need does arise the VAR be the first solution provider that comes to mind.


POS & Digital Signage

This workshop is designed for value‐added resellers who currently sell Point of Sale solutions and\or Digital Signage in the Retail or Hospitality markets.
In this ever growing industry, more and more software and hardware is being developed to meet the needs of this emerging market. With retailers replacing dated, static advertising with digital technologies, they are beginning to reach across more reseller channels and vertical markets. We believe the big winners in this rapid growth industry will be retail, hospitality and healthcare.

 ID Card & Security

The ID & Security vendors and Solution providers provided workshops highlighting today’s hottest products in the ID& Security market. Industry experts showed VARs and Integrators how these rapid advancements in technology will drive success in Security solutions. Learn about the latest ID CARD & Security’s products and solutions: Card printers/encoders, Biometrics, Access control, Time attendance, RFID, Visitor management, Customer loyalty.


As businesses move away from the traditional brick-and-mortar model in favor of a more flexible, mobile workforce, enhanced partner systems pave the way for growth. Well-designed partner ecosystems enable resellers to improve their offerings and allow mobile independent software vendors to move their applications into broader industry provider solutions. Value-added resellers interested in this topic typically offer mobile solutions across multiple verticals and want to grow their customer base and revenues.



This seminar designed to offer business tools that allow system integrators and hardware resellers to properly identify RFID opportunities which are virtually untapped.  Attendees learned how to determine the proper RFID technology choice for a particular application. Solutions take into consideration reader/writer and antenna combinations, RFID printer-encoders, and tag selection criteria. Presenters also addressed the effects of a region on RFID operation and how to adapt. This workshop gave partners and their customers the knowledge they need to confidently present RFID solutions that solve operational inefficiencies.

Vartech ultimately combines trade show with an educational conference, uniting vendors, resellers and Bluestar in a constructive form.